Developing a history of the English novel requires the inclusion of a vast range of cultural, economic, religious, social, and aesthetic influences. But the role of eighteenth-century English rhetorical theory in the emergence of the novel – and the critical discourse surrounding that emergence – has often been neglected or overlooked. The influence of rhetorical theory in the development of the English novel is undeniable, however, and changes to rhetorical theory in Britain during the eighteenth century led to the development of a critical aesthetic discourse about the novel in Victorian England. This study argues that eighteenth-century 'belles lettres' rhetorical theory played a key role in developing a horizon of expectation concerning the nature and purpose of the novel that extended well into the nineteenth century. There is a connection between the emergence of the English novel, eighteenth-century rhetorical theory, and Victorian novel criticism that has been neglected; this study attempts to recover and articulate that connection.